On "building your author platform" & the single most difficult mindset shift required for publishing success

Achievement in this industry is tectonic. Which means that quick fixes and what-ifs are generally a waste of time.

“How do I build my author platform?”

“Everyone says publishers are all about platform, platform, platform. What can I do if I don’t have one of those?”

“Publishers seem so focused on social media platforms. Do I need to start tweeting or something?”

Just about every nonfiction author I’ve talked to at every single conference I’ve ever attended has asked me…