What is this marketing and PR questionnaire they want me to fill out?!

A post for authors under contract.

For authors under contract with Big 5 and comparable publishers, The Big Publisher Marketing and PR Questionnaire is a subject of near-universal agita. Almost all of my clients ask me at some point what they should be including on this document. I’m writing this post so I can hand my response out like a pamphlet in the future.

If you are somewhere else i…