What should your title be?

Coming up with a good title is one of the most exasperating, distracting, difficult parts of writing a book. It's also one of the most important. So, like, no pressure, but DON'T SCREW IT UP, JAN.

Last May, I put together a big New York Magazine-style scattergram of what really matters and what doesn’t in the microbiome of book sales success. I plotted various things like cover art and reviews with “general author obsession level” on one axis against “general sales impact” on the other. The point was not scientific accuracy so much as giving auth…